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GOPON | 2024

Challenge:
Ahead of summer vacation in Kuwait, Gopon wants to be the top choice for seasonal discounts, driving app downloads, likewise, coupon purchases for travel, dining, and local entertainment.

Solution:
Run a month-long, targeted campaign using influencers in lifestyle, food, and travel to showcase Gopon’s summer deals, combined with digital billboards at key locations near partner venues. The campaign will be amplified with social media ads focusing on staycation and travel themes, encouraging downloads and coupon sales.

Result:
This high-visibility strategy will make Gopon top-of-mind in Kuwait, achieving 10K+ ad impressions, increased downloads, and coupon purchases just in time for summer.

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